You just watched me use Canva to redesign a poorly designed poster. Now it’s your turn!
Here’s the poster. Your instructions are below…
(This would have been some random poster from GSU, but I haven’t been on campus since mid-March 2020 😭)
Instructions
In your group, briefly introduce yourselves and then do the following. You’ll probably want to assign one person in your group as the “driver” and have them use Canva while the rest of you discuss and give suggestions.
Evaluate the existing design’s contrast, repetition, alignment and proximity. Here are the questions from the previous activity:
- Evaluate the design’s contrast in typography, colors, graphic elements (like logos, images, etc.), and other parts of the design. What works? What doesn’t work? What might you tweak to improve the contrast?
- Evaluate the design’s repetition. Which design elements are repeated? Which aren’t? Which should be? Which shouldn’t be? What might you tweak to improve the repetition?
- Evaluate the design’s alignment. Draw lines on the page (or imagine them, since you’re on a computer) and count how many different alignments there are. What works? What doesn’t? What might you tweak to improve the alignment?
- Evaluate the design’s proximity. Are related items groups appropriately? Is there a clear visual hierarchy that the reader can easily follow to understand the message of the design? What works? What doesn’t? What might you tweak to improve the proximity?
- Evaluate combinations of CRAP principles. Is there repetition and contrast in alignment, for instance?
Create a new poster that communicates the same message. You can use the preexisting text and graphical elements if you want (I’ve included them below for you), or edit/rewords the text. Whatever you want to do is fine.
As you work on creating the new poster, go through CRAP as a checklist. Make sure the text and other elements you add have contrast, repeat other themes on the page, align with each other in some way, and are appropriately grouped and, um, “hierarchified” (i.e. there’s a clear visual hierarchy of information).
At the end, you’ll have a chance to share your group’s design with the workshop, if you feel brave—and you should! Design is a deceptively tricky skill and you won’t have a perfect product, but that’s totally okay!
Poster content
To save you from retyping everything, here’s the text from the poster. Copy/paste as you see fit:
Intro to Weights
Free Workshop
Thursdays 11:00
SFH 293 B
studentwellness.byu.edu/physical
@byustudentwellness
Come learn from the BYU Student Wellness Fitness Trainers about getting into shape. Get your questions answered and schedule an appointment to receive one-on-one training help to meet your fitness goals.
And here’s the hexagonal Y logo. Right click on the image and choose “Save as…” to save it to your computer so you can import it to Canva.
